about
Homegrown Beauty
Our products are hand-crafted in Tennessee from the original recipes developed by our founder, Kelsey, right in her own kitchen.
hey!
I'm Kelsey
After switching over to clean beauty products, I quickly became frustrated as I combed through long ingredient lists full of unrecognizable chemicals.
I realized that so many products, even those labeled "natural," still contained harsh chemicals and toxins like EDCs, which have been linked to infertility and cancer.
With little regulation and greenwashed marketing, it felt impossible to find a brand I could trust... so I created my own!
homegrown in our kitchen
I wanted products made from safe ingredients and labels with nothing to hide. So, with my stand mixer and some great farmers market finds (mango butter, sunflower oil, rosemary oil, etc.), I began making my own products.
A million messes later here we are! I hope that Homegrown can finally offer customers like me the safe and quality beauty products they deserve!
Beauty that gives back
For every purchase, Homegrown Beauty donates a care kit to YAIPAK
This incredible organization uses our care kits to stock their Rylee Room, where foster families and young girls in need can "shop" for free clothes, accessories, and personal care products.